CLEAN BEAUTY: FRENCH MINERAL CLAY
A trend you are most definitely familiar with is ‘Clean Beauty.’ It would seem everyone has their definition of what exactly ‘Clean Beauty is.’ Retailers like Sephora, Target, and Amazon market their ‘clean beauty’ products based on the ingredient list. Recently, brands like Neutrogena® and CoverGirl® launched ‘naturals’ and ‘clean’ collections that focus on vegan and naturally-derived ingredients. While the industry is working on fighting misleading information and unifying a definition of Clean Beauty, Jarchem aims to provide natural ingredients that fit into as many definitions as possible.
One of the most sustainable product lines Jarchem offers is our Jarxotic™ Natural Mineral Clays. Excavated from the volcanic region of Auvergne, France, this region is home to a chain of dormant volcanoes known collectively as the “chaîne des Puys” with a unique deposition of trace elements in the earth. After the clays are excavated, they are finely milled into powders. The minimal mechanical process with no additives or chemical processing of the raw material allows for the highest purity of clay and retention of beneficial minerals.
Jarxotic™ Clays are naturally colored without additional colorants. Each type of Jarxotic™ Clay has a unique concentration of elements which provides different skin benefits. Check out the efficacy tests we have performed in our latest brochure.
Courtesy of Cosmetics & Toiletries, an Allured Business Media publication Click to watch the video on C&T.(https://www.cosmeticsandtoiletries.com/networking/eventcoverage/video-Natural-Clay-for-Healing-Oil-Control-Malodor-and-More-568527861.html).